Parson’s Chicken & Fish: 10th Anniversary

B2C Marketing

☻

Brand Strategy & Awareness

☻

Concept Development

☻

Organic Marketing Growth

☻

B2C Marketing ☻ Brand Strategy & Awareness ☻ Concept Development ☻ Organic Marketing Growth ☻

Parson's Chicken & Fish, a beloved Chicago-brand with four locations, was gearing up to celebrate its 10th anniversary. They wanted a memorable marketing campaign that would re-engage its core audience and attract new customers, all while driving organic growth and revenue.

Project Goals:

  1. Enhance brand trust and affinity and improve brand perception within core audience

  2. Drive new customer acquisition

  3. Increase revenue and brand visibility

Strategic Objective:

Drive brand affinity and improve consumer perception of the brand while continuing to grow new customer acquisition and revenue.

Key Points:

Foster deep connections with target audience

Build brand trust and advocacy through meaningful community and social engagement

Deliver consistent messaging with a measurable local impact

Drive revenue and new customer acquisition

    1. Enhance brand trust and affinity and improve brand perception within core audience

    2. Drive new customer acquisition

    3. Increase revenue and brand visibility

    1. Integrated, omni-channel marketing campaign

    2. Organic social strategy

    3. Experiential event activations

  • 5 months (January - May)

Deliverables:

  1. Integrated, omni-channel marketing campaign

  2. Organic social strategy

  3. Experiential event activations

Pitch Concept: “10 Years No Regrets” campaign

Timeline:

5 months

Jan-May

  • Drive brand affinity and improve consumer perception of the brand while continuing to grow new customer acquisition and revenue

    1. Foster deep connections with target audience

    2. Build brand trust and advocacy through meaningful community and social engagement

    3. Deliver consistent messaging with a measurable local impact

    4. Drive revenue and new customer acquisition

  • “10 Years No Regrets” campaign

“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”

— Squarespace

Approach: How will we achieve increased brand affinity and achieve improved brand perception?